Category Measurement
Revenue, product count and price structure by segment, de-seasonalized so a category measured in July compares fairly with one measured in December.
TrendScout Market Intelligence
Every product in the category. Every gap in it.
TrendScout measures entire Amazon categories across US, Canada, UK and EU marketplaces, every product above the sales floor, and reads the search, social, creator and supply signals around them. The result is trend, data and analysis intelligence: where demand is heading, where the gaps are, and when to move.
TrendScout Intelligence PreviewIllustrative
Whitespace Map
Demand vs. Competition
Top Opportunities
- High
- High
- Medium
- Watch
Recommendation
Enter segment B, $20–35 band
- Scope
- Browse trees measured
- Floor
- ≥50 units sold / month
- Vintage
- Month of measurement
The Whole Category
Every product above the sales floor is measured, not a sample or a top-100 list.
Disclosed
Every number ships with its scope, floor and data vintage.
Actionable
Ranked opportunities and clear recommendations, not raw data.
Confidential
Curated reports from our team. Your briefs stay yours.
Solutions
What TrendScout Provides
Category measurement, whitespace, competitive structure, Amazon 1P, review mining, licensing evidence, trend detection and prediction, across US, CA, UK and EU.
Explore solutions →Signals
Forty Sources, One Measurement
Marketplace outcomes as the spine, with search, social, creator, AI-answer and supply signals tested against them.
See the signal stack →Reports
Three Levels, Two Add-ons
Essential, Expanded and Enterprise / Custom reports, plus the License Evidence Pack and the weekly Trend Radar. Sample pages included.
See reports and samples →Who We Serve
Brands, Licensors, Agencies, Investors
The same measurement answers different questions, whether you run a brand, license a property, advise clients or are deciding whether to buy.
Find your question →What TrendScout Provides
Intelligence built for better decisions.
We measure a category product by product, then combine sales, pricing, reviews, search demand, social and creator signals and seller history into one decision-ready view of where the market is heading and where you can win.
Competitive Structure
How concentrated each segment is, which brands lead, and how deep their review moats run. See where incumbents are strong and where they leave room.
Whitespace Identification
Segment and price bands with real demand and thin competition, ranked by an eight-pillar opportunity score.
Amazon 1P Dynamics
Twelve months of Amazon-as-seller history for every product: where Amazon sells direct, where it has stepped back, and where it has never competed.
What Buyers Punish
Recurring complaints mined from customer reviews in each segment, from durability to sizing to value. The unmet needs a better product could fix.
Licensing Evidence
Licensed share of the category measured against your own property portfolio, with missing properties by segment and unverified listings flagged.
Trend Detection
Early signals read week by week: new products entering best-seller lists, young-listing velocity, search and creator momentum, and demand arriving in one market before another. Each trend is staged from emerging to mainstream.
Trend Prediction, on the Record
Every call we make is frozen when it is published: the definition, the scope and the window. It is then graded against what actually happened in the marketplace, and the grades are reported with the misses included.
Multi-Marketplace Coverage
Amazon US, Canada, UK and EU marketplaces, measured the same way, so a category can be compared across markets and a trend can be followed from the market where it starts to the one where it lands.
Signals we bring together
Amazon product & sales dataBest-seller movementPricing & listing historyCustomer reviewsAmazon search demandGoogle & local searchYouTube, TikTok & InstagramAI answer enginesSourcing costsLicensing portfolios
See the full signal stack →
The Signal Stack
Forty sources, one measurement.
Marketplace outcomes are the spine. Everything else is a leading signal that gets tested against them. Sources are brought in per engagement, scoped to the category and markets in question.
Marketplace
What Is Actually Selling
Full-category product and sales data · best-seller lists, daily · pricing and listing history · Amazon-as-seller history · customer reviews · Amazon search demand · Amazon US, CA, UK and EU marketplaces
Search
What People Are Looking For
Google Trends and search volumes · retailer search and presence (Walmart, Target) · Amazon search terms · seasonality curves per segment
Social & Creator
What People Are Talking About
YouTube creator panels · TikTok · Instagram and the Meta ad library · Pinterest trends · what ChatGPT, Claude, Gemini and Perplexity recommend when asked buyer questions
Supply & Licensing
What Is Coming to Market
Alibaba sourcing costs · new-listing velocity · Etsy and cross-border marketplaces · import records · licensing portfolios and release calendars · client trackers and panels
Detection uses the leading signals. Grading uses only marketplace outcomes, so a call can never be scored against the signal that fired it.
Intelligence Reports
Three levels of depth.
From a fast read on one category to a fully custom analysis. Every level is built on the same complete measurement, scoped to your question and walked through with you by our team.
Level 1 · Approx. 10 Pages
Essential Report
A clear, fast read on one category.
For teams that need the landscape and the main opportunities quickly.
- Category size and segment snapshot
- Leading brands and concentration
- Amazon 1P presence
- Top opportunities
- Clear takeaways
Level 2 · Approx. 30–40 Pages
Expanded Report
The full picture: segments, competitors, buyers and whitespace.
For brands and teams making product, portfolio or category-entry decisions. Includes an executive deck and an analyst dashboard.
- Everything in Essential
- A page per segment
- Competitive structure and review moats
- What buyers punish, by segment
- Whitespace matrix
- Top 50 opportunities, ranked
Level 3 · Custom Scope
Enterprise / Custom
Analysis built around your strategic question.
Tailored work for a brand, acquisition, agency or multi-category programme.
- Custom scope and questions
- Multi-category, multi-marketplace view (US, CA, UK, EU)
- Acquisition screening
- Recurring remeasurement and weekly trend radar
- Executive briefing
For Licensors, Agents and Licensees
License Evidence Pack
Evidence of where your properties sell, where they don't, and where licensed supply is missing, measured against your own portfolio.
- Licensed share of category revenue, stated with the portfolio and date it was measured against
- Properties present and missing in each segment
- Whitespace ranking for licensed products
- Unverified licensed-property listings, flagged for brand-protection review
For Teams That Need to Move Early
Trend Radar
A weekly read of what is emerging in your categories, with every call frozen on the record and graded later against marketplace outcomes.
- Watchlist and calls, staged from emerging to mainstream, with the window each call is still early enough for
- New best-seller entrants, young-listing velocity and search and creator momentum, week by week
- Cross-market lead-lag: demand arriving in one marketplace before another
- A graded ledger: hits, late calls and misses reported together, never cherry-picked
Scope and depth are tailored to each engagement. Pricing is discussed privately. Paid pilots credit toward an annual subscription.
Sample Intelligence
See the intelligence in practice.
Selected, redacted pages showing the kind of output you receive. Full redacted samples for each report are available on request, and we walk through them in your demo.
SAMPLE · REDACTED
Category opportunityp. 05
Market Map by Segment
Scope ███████ · Floor ≥50 sold/mo · Vintage ████
Market MapRevenue and product count by segment.
SAMPLE · REDACTED
Category opportunityp. 14
What Buyers Punish
Scope ███████ · Floor ≥50 sold/mo · Vintage ████
Review MiningThe complaints buyers repeat in each segment.
SAMPLE · REDACTED
Category opportunityp. 21
Top Opportunities, Ranked
Scope ███████ · Floor ≥50 sold/mo · Vintage ████
Top 50 OpportunitiesScored on eight pillars, with next steps.
SAMPLE · REDACTED
License evidencep. 04
Licensed Share by Property
Portfolio ██████ · Measured ████ · Scope ███████
Licensed ShareAgainst your portfolio, with its measurement date.
SAMPLE · REDACTED
License evidencep. 08
Missing Properties by Segment
Portfolio ██████ · Measured ████ · Scope ███████
Licensing WhitespaceSegments with demand and no licensed supply.
SAMPLE · REDACTED
License evidencep. 12
Listings to Review
Portfolio ██████ · Measured ████ · Scope ███████
Brand ProtectionListings using a property with no verified licensee.
SAMPLE · REDACTED
Trend radarwk 42
Emerging This Week
Stage: EMERGING → CALL · Scope ███████ · Window 26 wk
Early SignalsSearch, creator and best-seller momentum, staged.
SAMPLE · REDACTED
Trend radarwk 42
Cross-Market Lead-Lag
Lead market ████ · Follower market ████ · Lag ██ wk
Lead-LagWhere a trend starts, and how long until it lands.
SAMPLE · REDACTED
Trend radarledger
Call Ledger, Graded
HIT · HIT · LATE · MISS · pending · pending — hash-chained, frozen at publication
The LedgerEvery call graded; pending calls shown as pending.
Who We Serve
Built for teams making big bets.
The same measurement answers different questions, whether you run a brand, license a property, advise clients or are deciding whether to buy.
Enterprise Brands
Decide where to grow next.
- Which segments and price bands should we enter?
- Which trends are arriving in our category, and when?
- Where are competitors weak, and where does Amazon sell direct against us?
Licensors & Agents
Prove where a property sells.
- What share of the category is licensed, and by whom?
- Which segments lack licensed products?
- Which listings need brand-protection review?
Agencies
Bring evidence to every pitch.
- Category intelligence to use with your clients
- Measured input for pitches and strategy
- Partnership arrangements available to discuss
Private Equity & Aggregators
Test the growth story first.
- How big and how concentrated is the category?
- Where does the target stand against its set?
- Is there room left to grow?
Example Engagements
From insight to commercial action.
Illustrative examples of the questions TrendScout answers. Detailed case studies are shared under NDA.
Category Entry · Enterprise Brand
Finding the Right Segment to Enter
- Question
- Which part of an adjacent category offers the best route in?
- Intelligence
- A price band with steady demand, recurring review complaints, weak review moats and no Amazon 1P presence.
- Action
- A focused launch brief built around the unmet need.
Licensing · Property Owner
Building the Case for New Licensees
- Question
- Where is demand for our properties going unserved?
- Intelligence
- Segments with healthy demand and no licensed supply, plus listings using the property without a verified licensee.
- Action
- A target list for licensee outreach and a brand-protection review.
Acquisition Screening · Investor
Testing a Target's Growth Story
- Question
- Does the target brand have real room to grow?
- Intelligence
- Category concentration, the target's position against its set, and adjacent segments with open space.
- Action
- A clearer investment case and post-deal growth levers.
About TrendScout
A market intelligence partner for what's next.
TrendScout combines an automated measurement engine with human commercial judgment. We help brands, licensors, agencies and investors see a category clearly and act with confidence.
We work as an extension of your team. We learn your categories and goals, then deliver the intelligence behind your next product, portfolio, licensing or investment decision.
Your Question First
Every report is scoped to a real commercial question.
Curated, Not Raw
Reports, decks and dashboards. We never sell raw data exports.
A Human Checkpoint
An analyst approves every segmentation before scoring.
Confidential by Design
Your briefs, questions and reports stay yours.
How It Works
Complex signals. Clear direction.
You set the question. We measure the category and produce the intelligence. Your team acts on it. There's no software to learn or manage.
1
Define the Focus
You tell us the category, brand, portfolio or question. We confirm the marketplaces and browse trees in scope and the right report level.
2
Measure and Listen
We map every product above the sales floor in each marketplace in scope, group variants under their parent product, pull pricing, reviews and seller history, and gather the search, social and creator signals around the category.
3
Review and Score
An analyst reviews and approves the segmentation before anything is scored. Then every product is scored on eight pillars.
4
Deliver and Walk Through
You receive the report, deck and dashboard, and we walk you through the findings and recommendations.
The TrendScout Standard
Numbers you can defend in the room.
Our methods stay proprietary. The boundaries of every number don't. Each figure we publish tells you exactly what it covers.
Anatomy of a TrendScout FigureExample layout
$ —M per year, de-seasonalized
- Scope
- The exact Amazon marketplaces and browse trees measured, named in full
- Floor
- Products selling at least 50 units a month. Everything below is excluded, so the figure is a floor
- Vintage
- The month the data was measured. Anything older than 60 days is remeasured before we quote it
No market figure leaves TrendScout without all three.
Coverage Is Not Growth
When we find more market than an earlier method did, we call it a larger addressable market than previously measured. We never present better coverage as category growth.
Forecasts Are Labelled as Backtests
Trend models are described by their walk-forward backtest results until live predictions have been graded against what actually happened.
One Portfolio, One Date
A licensed share only means something against a named portfolio at a named date. We never mix shares measured on different scopes or dates.
History Is Kept
Remeasurements are stored alongside earlier ones, never over them, so change over time is measured the same way each time.
Is TrendScout a software platform?
No. TrendScout is an intelligence service. Our team delivers curated reports, decks and dashboards and walks you through them, so there is nothing to log in to or manage.
Which marketplaces do you cover?
Amazon US, Canada, UK and the EU marketplaces. We measure categories by their Amazon browse trees and confirm exactly which marketplaces and trees are in scope before work begins.
Do you predict trends?
Yes, and we keep score. Trends are detected from leading signals (search, creator and social momentum, new listings, best-seller movement) and staged from emerging to mainstream. Every call is frozen when published and graded later against marketplace outcomes only. Grades are reported with the misses included, and until a cohort of calls has been graded we describe the models by their backtests, not by a track record.
Which social and creator sources do you use?
YouTube creator panels, TikTok, Instagram and the Meta ad library, Pinterest, and what the major AI assistants recommend when asked buyer questions. Sources are selected and scoped per engagement, and the full stack is listed in the Signals section.
What does "every product above the sales floor" mean?
We count every product that Amazon shows selling at least 50 units a month. Products below that line are excluded by design, so our market figures are conservative floors rather than estimates of the long tail.
How current is the data?
Every figure states the month it was measured. We remeasure anything older than 60 days before it appears in client material, and keep earlier measurements so you can see change over time.
Which report level is right for us?
The Essential Report gives a fast read on one category. The Expanded Report adds a page per segment, competitive structure, review mining and a ranked list of opportunities. Enterprise / Custom is built around a specific brand, acquisition or programme. Licensors usually start with the License Evidence Pack; teams that need to move early add the Trend Radar. We'll recommend a level in your demo.
Do you sell data exports?
No. We deliver reports, decks and dashboards with clear recommendations. We don't sell raw data.
How is pricing set?
Each engagement is scoped to your categories, markets and depth. We share pricing privately once we understand your needs. Paid pilots credit toward an annual subscription.
Is our engagement confidential?
Yes. Your questions, briefs and reports are never shared.
Request a Demo
See your category measured.
Book a conversation to see sample TrendScout intelligence and discuss the category, brand, portfolio or target you need answers on.
- Walkthrough of sample report pages
- Discussion of your category and question
- A recommended scope, with no obligation
Prefer email? info@trendscout.ai
Request Received
Thank you. We'll be in touch.
Our team will contact you to arrange your session.